Mike Bako , Director of Sports and Vice President of Media Training Worldwide: “Roger McDowell used to be known for his practical jokes and good sense of humor as player but the only joke now is his lame apology for anti-gay comments he is accused of making.” “These comments are going to haunt McDowell not […]
Atlanta Braves Coach Hurls Anti-Gay Slurs, Sort of Apologizes -Media Training Read More »
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So the Fed has its first press conference ever. How did it go? As a communicator, Ben Bernanke deserves a solid grade of B. He was calm, relaxed, and not-rushed and communicated at both the intellectual and emotional levels. Bernanke did a good job of not sounding like an incumbent politician who was trying to
It doesn’t matter if you are interviewed by a reporter for 5 minutes or 50 minutes the goal you should have is to get as many quotes and sound bites into a story as possible. You can enhance your reputation as an industry thought leader by providing the reporter with enough material that they do
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