Media Training Worldwide

Home Run Derby Batters To Interact Live With Fans Via Twitter


by Mike Bako

Major League Baseball has long been criticized for not being in step with new technologies and for not reaching out to its younger fan base.

On Tuesday night MLB is taking a great step in a positive direction by having participants on its annual home run derby Tweet and interact with fans while they are in the middle of competition.

Most leagues specifically ban players from Tweeting during games. Granted, this is not a real game and only an exhibition, but it shows that MLB is letting down its guard and fully embracing a technology that most of their younger fans use every hour of the day.

Now if they could only work on starting some of their post season games a little earlier than 8:30PM and they would be onto something.

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