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Newspaper Website Audiences Up 20 Percent in Past Year

Source: AdWeek

Newspaper publishers seem to be doing something right when it comes to their digital presences. According to the Newspaper Association of America, traffic to newspaper websites has increased 20 percent in the past year. And there’s more good news where that came from.

The NAA’s first year-over-year analysis, in partnership with ComScore, found that average daily visits to newspaper sites were up 21 percent, total pages viewed increased 10 percent, total minutes spent were up 11 percent, and unique visitors were up 9 percent since September 2010.

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