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George Zimmerman Makes PR Image Blunder in Court


George Zimmerman had his day in court and had the opportunity to make a positive first impression on the public. He has to prepare to win not only in court but also in the court of public opinion.

Instead of coming to court clean shaven and putting his best foot forward he showed up with a scruffy beard and looking like he needed a major makeover.

He needs to start thinking about the jury pool and the people that will be making the decision on whether he will be able to live his life as a free man or not. Right or wrong, each public appearance that he makes will be scrutinized and analyzed. If he is not careful it could be held against him in the long run.

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