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Conan’s Ratings Are Down, but He’s Huge Online

SOURCE: Ad Age

This week Turner Broadcasting will be out selling Conan O’Brien with a new pitch: Forget the TV ratings, look at his online popularity.

It’s a natural angle, considering the intensifying scrutiny around the weakened TV ratings-and the “make-goods” that have come with them-for Mr. O’Brien’s late-night “Conan” show on TBS.

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