Don Middleberg, the man who literally wrote the book on how we communicate with the wired world, recently sat down with Mike Bako at Inside Communications’ studio in Midtown Manhattan to discuss findings from the 3rd Annual Survey of Media in the Wired World. Over 10 years in the making, Middleberg Communications partnered with The Society for New Communications Research to create the largest annual survey of journalists, in order to explore how journalists are using social media and how it’s changing the way journalists and the public interact with each other. As the inaugural guest on Inside Communications, Don discussed journalist’s preferred social media sites, how they turn thousands of tweets into solid leads, and how they’re increasingly using expert bloggers as reliable sources. “We’re thrilled to have Don as our first guest,” said Executive Producer Kate Forster, “his book Winning PR In The Wired World continues to be one of the industry’s greatest resources, and having such a world-known expert as our first guest sets an ideal tone for our show.” The full interview is now available to view online. To watch the full interview to learn more about this year’s survey findings, click here.

About Middleberg Communications

Middleberg Communications is a full-service, independently owned public relations agency with specialized expertise in the consumer, corporate and financial services, media, and technology markets. The agency focuses on delivering tangible results that help clients grow their businesses. Hallmarks of the firm are smart, creative strategic thinking; targeted media relations; and unbridled enthusiasm for clients’ business goals, all supported by good old-fashioned hard work. More information, visit

About the Society for New Communications Research (SNCR)

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. For more information about the Society for New Communications Research, visit

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