VW Crisis Communications Bungling Cost $30 Billion | Media Training

VW Crisis Communications Bungling Cost $30 Billion | Media Training

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The emissions crisis trimmed VW’s market capitalization by about 30% to its current level of about $71 billion
“VW’s crisis communications to date have not left us with the feeling that the company has managed to get on top of things,” Hans Hirt, head of responsible investment at activist investor Hermes Equity Ownership Service, told the Financial Times.

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media Smart. don’t call back reporters in a timely way

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