Media speaking tip of the day: these days you do not have to wait for the New York Times or CBS to call you. You can simply be your own media. You can put out your own podcast on iTunes, you can maintain a blog, or be active on any other social platform.
I am sure all of you know that but for many individuals who Aspire to the highest levels of media recognition such as on nationally syndicated radio shows or being on CNN or Fox news, it seems like that is lower level but I am here to tell you that it is not. The best way to get more prominent in old traditional media broadcast is to have a high profile in new media.
David Axelrod, who was a former advisor of former president Barack Obama, has got books with traditional Publishers, speaking gig from traditional speaker bureaus, and a contract with CNN where he is on on election nights, but he also has his own podcast. He has his own media.
Essentially, the more you are in front of a camera and a microphone whether it is CBS or your own, the better and more comfortable you get. The more ideas you put out there regardless of the means, the more you will attract the attention of reporters, editors, and producers. So I highly recommend that you do not have just a traditional media strategy but you are essentially interviewing yourself by putting out a constant stream of videos, blogs, posts, and tweets.