State Assemblywoman Michele Fiore has an intriguing idea on how to punish pimps: castration!
“If you really want to get serious about stopping the pimps and stopping this horrific activity… come to us legislators with a bill for chemical castration or straight-up castration.”
This is certainly an interesting sound bite. It’s good. In fact it’s too good. The story has generated intensive worldwide coverage.
And here’s the problem with such a powerful sound bite: it can define an entire career. Fiore can serve in the Nevada legislature for another 30 years, but I suspect she will always be known as the “castration lady.”
If this it absolutely the most important issue to her, then that’s fine. But chances are, there are other issues that are of equal or greater importance to her, that will now be overshadowed, forever.
So here is the media training rule: There is no easier way to get widely quoted than to call for ripping off the body parts of bad guys, but be prepared to have that sound bite chase you around for the rest of your career.
TJ Walker is the founder of Media Training Worldwide and has been conducting media training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, “Secret to Foolproof Presentations” was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of “Media Training A-Z” and “Media Training Success.” Walker is also the producer/host of The TJ Walker News and Comment Channel on YouTube which has thousands of subscribers and millions of views.
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.