Executive Producer Kate Forster sits down with McCann Healthcare Worldwide Japan’s Adam Weiss to discuss their CLIO Healthcare Award Winning campagins “Roll Up Your Sleeves, Japan!” for Novartis Hypertension DTC and “See the Cold” for S-TAC/Kazemill.
Dear Mtw,
Very interesting, Healthcare professionals are under pressure to remember, utilize and absorb vast amounts of new or changing information in increasing volume. This surge has led to new and improved computer-based tools for many healthcare activities and to an explosion in the marketplace of tools used in instruction and education of healthcare workers. This article explains the use of interactive technology in healthcare and how this benefits instruction and education of healthcare professionals.
Cheers
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