Results Are Key -Media Training

A good media message talks about results. What have you done? What is the pot of gold at the end of your rainbow? When you are touting your strengths to the media, don’t get mired in theory and abstract concepts. Instead, talk about the results of your genius, hard work or other talents. Don’t make reporters guess or probe in order for these to accidentally spill out. Place your results right up front as a part of your 30-second, three-part message.

Remember, it’s not bragging if you have the results to back up your statement. So if your actions have created results and your successful strategies can be repeated, you should promote them by incorporating them into your basic media messages. If you don’t talk about your positive results, no one else will.

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