Media Training Worldwide

‘Social’ skills a must in 2012 -TJ Walker in AM NY

With his successful bid for president in 2008, Barack Obama broke not just racial barriers but also technological barriers, mobilizing millions of young voters via Facebook and email blasts.

Social media also gives fringe candidates a fighting chance, said communications expert TJ Walker.

“We could potentially have a dozen Republican candidates staying in for the whole campaign cycle,” Walker said.

Citing Republican candidate Ron Paul, Walker added: “Someone with a fervent, fervent following in social media but who isn’t considered a credible presidential candidate with the establishment, can become a credible candidate.”

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