Pillsbury video campaign stars the Doughboy and fans’ photos

Source: Ragan.com

Think of it as taking the Christmas e-card to the next level.

Just before Thanksgiving, Pillsbury unveiled its Memories Made Easy website, which gives users the opportunity to add personal or family photos to a wintry video starring the famous Pillsbury Doughboy.

“When we were working on the holiday TV spot, the images of the Doughboy and the holidays brought us such good feelings of warmth and home that we wanted to help everyone share their memories of home during the holidays,” says Andrea Stein, integrated communications manager at Pillsbury.

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