SOURCE: Gossip Cop
Beyonce’s baby news during the MTV Video Music Awards set a new Twitter record.
According to the company, traffic spiked at 8,868 tweets per second at 10:35 p.m. ET on Sunday, making Bey’s on-stage belly rub bigger than the final seconds of the Women’s World Cup (7,196 TPS), Osama bin Laden’s death (5,106 TPS), the William and Kate nuptials (3,966 TPS) and other peak moments of the Twitter age.
The VMAs have made social media a major part of the festivities over the last few years, with the promotion of Twitter throughout the broadcast, the show’s history of “buzz” moments and the demographics of MTV’s core audience making for the perfect tweet storm.
But MTV’s success wasn’t just online.
12.4 million people tuned into the telecast, giving MTV the biggest viewing audience in network history.
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