Accord Conference Crisis Communications Workshop

Pre-Training for Accord Conference Crisis Communications Workshop with TJ Walker

Please take the following steps:

1. Watch this video.

2. Prepare a media scenario involving a news issue you are likely to face in real life. Please specify the exact news reporter and media outlet.

3. Brainstorm on message points and sound bites to use for an interview on the scenario you created. Please record yourself on video delivering 3 message sound bites and at least 3-6 sound bites for each message point in a presentation in the 1 to 3 minute range. Watch the video. Keep speaking, reviewing and re-recording your presentation until you are completely satisfied that you are coming across your very best in terms of substance and style.

Email this video to by the agreed upon date.

Supplemental materials to help you fulfill the homework assignment.

1. Enroll in my media training course The coupon code for this course is “client pass.” There is no extra charge to your for this course.

2. Read Media Training Success – How Anyone Can Become A Media Pro

3. Read MediaTrainingA-Z

If you have any questions, please call or email me at +1.212.764.4955 or

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