Media Training Worldwide

Does Murdoch’s Apology Measure Up?


This apology would have been a great first step in Murdoch’s crisis communication strategy. Instead, it comes 12 days after the scandal broke and when most people had already made up their minds on whether there was wrongdoing or not.

Murdoch’s legacy will forever be painted with the brush of this scandal. The printed apology he commissioned was heartfelt and sincere but it came almost two weeks into the scandal. The resonance and meaning of the apology would have been greater if this was an immediate reaction and not one done out of being backed into a corner.

Read more here at CNN.

 
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