Muddiness aside, social media lessons are everywhere. I found five at Lollapalooza (and I wasn’t even looking):
1. Something for everyone.
Lolla offered a variety of music styles—techno, rock, kids’ music, punk played by 40-something Irish men—paired with a variety of cuisines, everything from the city’s signature deep-dish pizza to seaweed salad.
The same breadth of offerings should be applied to your social media campaigns. If your company is a health-care communications company and you’ve only been catering to boomer health-care pros, why not try targeting millennials entering the field? Do some research, and find out whether there’s a group that’s interested in your business that you hadn’t considered reaching out to—if you don’t, your competition probably will.