A good media message addresses problems. What problem are you solving? Reporters are – at their most fundamental level – storytellers, and good stories always contain conflict and problems.
What is your problem? More specifically, what is the problem you are solving for other people? If you are in business, what problem do you solve for which people are willing to pay you money? If you are in politics, what problem in society are you trying to fix?
A strong media message spells out a problem in a clear-cut, compelling and possibly visual manner. By laying this out, you create anticipation for your solutions.
If your message contains nothing but problems, you are nothing but a complainer. But if you can articulate a specific problem and immediately follow it up with a compelling solution, then you are on your way to becoming a master communicator.
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