- Watch the video of your interview.
- If it wasn’t a TV interview, then watch the video of yourself that you created using a Flip or other small, portable video camera.
- Write down everything you liked about how you came across.
- Make a note to do more of the things you liked in this interview in future interviews.
- If the interview has aired or shown, check to make sure that your quotes were on message.
- If the interview has aired or shown, check to make sure that the exact, word-for-word sound bites that you prepared made it into the story.
- Make notes on anything you didn’t like about the interview, either in terms of style or substance.
- Make notes to not repeat the things you didn’t like.
- Unless the interview is a disaster, share your interview with all friends and colleagues via all social media channels and status updates available to you.
- Write to the reporter and or producer you dealt with for the interview and let them know one thing you appreciate about the story or how the interview took place.
- Make sure the reporter/producer’s name and contact info is in your database.
- Make a note to contact the reporter/producer in the future anytime you are dealing with a topic that would ob interest to them and their readers/viewers/listeners.
- If you are less than pleased with your performance on any one question, then practice answering those questions again while video recording yourself.
- Watch your new practice videos.
- Repeat the process until you are happy with every aspect of your style and substance.
- Relax. You are now ready to be just a little bit better for your next interview.
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