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Caught in PR firestorm, ChapStick issues an apology

Source: PR Daily

ChapStick brand is experiencing what experts like to call a social media sh*tstorm.

Last week, the company posted an image on its Facebook page of a woman bent over a couch with her butt in the air. She’s looking for her ChapStick. Some called the image sexist, including this blogger, triggering an outpouring of criticism on the company’s Facebook page.

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