Caught in PR firestorm, ChapStick issues an apology

Source: PR Daily

ChapStick brand is experiencing what experts like to call a social media sh*tstorm.

Last week, the company posted an image on its Facebook page of a woman bent over a couch with her butt in the air. She’s looking for her ChapStick. Some called the image sexist, including this blogger, triggering an outpouring of criticism on the company’s Facebook page.

Click here to read the full article.

2 thoughts on “Caught in PR firestorm, ChapStick issues an apology”

Comments are closed.

Become a media pro in 20 minutes

Free download for a limited time only [value of


Download E-Book

Get a Free personalized quote now