Source: PR Daily
ChapStick brand is experiencing what experts like to call a social media sh*tstorm.
Last week, the company posted an image on its Facebook page of a woman bent over a couch with her butt in the air. She’s looking for her ChapStick. Some called the image sexist, including this blogger, triggering an outpouring of criticism on the company’s Facebook page.
I cannot tell a lie, that really hleepd.
Very valid, pithy, succicnt, and on point. WD.