Would you like one simple trick to make your next speech twice as good as your previous speech? Let’s say you have to give a similar speech to different audiences. Perhaps you are a branch manager and you have to give a speech on new policies to fourteen different branches throughout a two state areas. What most people do is that they prepare their speech in advance and deliver it more or less the same way to all the branches. You may get a bit more comfortable but it is not going to improve. That is not what great speakers do.
Great speakers give the speech and after the speech, either go to people or have people come up to them and ask them what they were able to remember from the speech, what stood out for them, an what they found helpful. Quite often, an employee or audience member will highlight a specific case study or a story you gave, maybe in a question and answer session, and you will then know that you can use that story to communicate a particular point effectively.
The next day when you are giving the same speech to a new audience, you can rearrange the structure of your speech so you can incorporate that story as a lead to put a spotlight on that idea because you know that it works. Greta speakers use every single speech they have as a mini-case study or mini- focus group to make their next speech a little bit better.
So make a habit of listening to what your audience remembers and then make sure to do it again. Rearrange, refine, and improve every single speech.