An Inside Look at ‘Page One: Inside The New York Times’ -Media Training

by Mike Bako
There is an interesting new documentary about the New York Times that is bound to raise some eyebrows. It is an all access look behind the walls of the Gray Lady as they struggle with circulation, staff cuts and the ever changing nature of social media and how people get their news.

Why would the Times agree to give this much access to a filmmaker? For all the above reasons!

At a time when budgets are being cut and fewer and fewer people are buying actual newspapers the Times is rightly exploring all ways to get their brand in front of as many people as they can. What better way to get your brand in front of more eyeballs and media attention than to have a movie made about your institution?

Now, not every company is as interesting or as glamorous as the Times so a documentary probably wont be made about you, but what you can do internally is create your own social media videos highlighting certain aspects of your company. Nothing is preventing someone in your office from using a Flip cam or an IPhone to follow around a member of the creative team to get their thoughts on a project or product they are working on.

You might not set the YouTube world on fire with one million views for these videos but if the right audience finds your videos it can lead to increased brand awareness and potentially more business.

For more information on media and presentation training please visit and continue reading for news and analysis to help you communicate more effectively.

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