Isn’t it faster if you just wing it when it comes to interviews? People tend to tell me that while it is great to rehearse your message and your sound bites etc., but sometimes when you are busy, you end up having to wing it.
Here is the flaw with the strategy. Some people take interviews spontaneously without giving themselves room to think and end up talking about 50 different messages with no central idea and spend over half an hour on the phone. What i recommend is that you take a little bit of time to brainstorm about what you want to talk about, even if it is just three minutes. Come up with your central ideas and soundbites and have them available on a sheet of paper for you to view.
If you know what you want to convey to your listeners and you have your quotes, then the interview could be completed in under five minutes. With five minutes of prior preparation, you end up spending a grand total of 10 minutes on your interview. Whereas with a winging it strategy, you spend much more time on the interview without achieving half as much as you would have had you prepared and brainstormed.