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Zombies and Fake Red-Heads, Meet the Face of Innovative Public Relations

Speaking Channel TV’s Public Relations talk-show Inside Communications with Mike Bako has released its latest interview with Sal Cataldi, President and Creative Director of Cataldi Public Relations. Mr. Cataldi sat down with host Mike Bako to discuss his unique and innovative approach. Cataldi Public Relations, whose wide arraignment of work includes working with HBO, Hearst Publishing, and Newman’s Own.
Throughout the interview, Mr. Cataldi discusses how his firm Cataldi PR turns limited resources into unexpected campaigns, such as the Monster Walk across the Brooklyn Bridge for AMC ‘s Monsterfest. Mr. Cataldi explains that the perfect campaign also needs perfect timing: the Monster Walk was strategically scheduled for Thursday morning before Halloween, to get as coverage as possible through morning shows and news traffic cameras.
Previously, Mr. Cataldi worked with alcoholic beverage company Alize Red Passions to create “Operation Redhead”. Taking advantage of the ‘red-hot’ redhead trend, Mr. Cataldi explains how his PR firm took on the mission of creating as many new redheads as possible in a single day. The campaign was a huge success, reaching over 350 broadcast and print outlets, and lead the firm to win a Guerilla Marketer of the Year award.
“I think you really do have to think outside of the box,” said Mr. Cataldi. “Try to impress the jaded media person who has seen it all and done it all.”
To view the entire interview, and to see how Mr. Cataldi thinks social media fits into gurella marketing, click here: http://vimeo.com/33566755.
About Cataldi PR
Cataldi Public Relations is 20-year old publicity, promotions and guerilla marketing agency headquartered in Manhattan. During its history, Cataldi PR has created and executed award-winning programs for many of the leading names in media, consumer products, travel and the not-for-profit arena, from American Express to HBO to General Foods. The agency’s off-beat campaign to introduce Kobrand’s Alizé Red Passion liqueur, Alizé Operation Redhead, earned Cataldi PR Guerilla Marketers of the Year honors from BRANDWEEK Magazine. CPR’s current client roster includes AMC, WE: Women’s Entertainment, Fuse, Sony Pictures Digital, Kobrand Importing, Concorde-New Horizons Pictures, Café St. Barts, Bad Egg Records and The National Audubon Society. More information about the firm, including a compendium of case studies, can be found at www.cataldipr.com.
About Inside Communications
Discussing the strategic brilliance of PR campaigns is one of the main focuses of Inside Communications with Mike Bako. Featuring guests from all sectors of PR, viewers improve their understanding of what it takes to develop and execute a successful PR campaign. To view videos of previous shows, click here. To be a guest on Inside Communications, please e-mail producer@speakingchannel.tv.

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