Media Training Worldwide

Anatomy of a p.r disaster for p.r executive: NJ p.r exec threatens to fire staffers who don’t replace milk

SOURCE: NY Post

Sounds like he’s the one who’s spoiled!

A high-powered New Jersey p.r. exec walked into his office and discovered to his horror that staffers had consumed all the milk, leaving none for his coffee — and instantly fired off a bizarre e-mail warning that if it happens again, someone’s getting the ax.

“I have repeatedly requested until I am blue in the face that the person that finishes the milk must replace the milk,” whined Keith Zakheim, CEO of multimillion-dollar Beckerman Public Relations in Hackensack.

Click here to read more.

Zakheim was also a guest on our show Inside Communications:

Become a media pro in 20 minutes

Free download for a limited time only [value of

$19.99]

Download E-Book

Get a Free personalized quote now