Anatomy of a p.r disaster for p.r executive: NJ p.r exec threatens to fire staffers who don’t replace milk


Sounds like he’s the one who’s spoiled!

A high-powered New Jersey p.r. exec walked into his office and discovered to his horror that staffers had consumed all the milk, leaving none for his coffee — and instantly fired off a bizarre e-mail warning that if it happens again, someone’s getting the ax.

“I have repeatedly requested until I am blue in the face that the person that finishes the milk must replace the milk,” whined Keith Zakheim, CEO of multimillion-dollar Beckerman Public Relations in Hackensack.

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Zakheim was also a guest on our show Inside Communications: