But Light decided to print this on the side of their beers “the perfect beer for removing ‘no’ from your vocabulary for the night.”
What were they thinking?
I’m as opposed to enforcing politically correct dogma on the culture as much as the next person. Still, this Bud Light slogan seems like an outright endorsement of date rape.
If it is one thing that the people at Anheuser-Busch and Bud Light should know a lot about, it is marketing (Because all beer tastes exactly the same to 99.9% of the public in blind taste tastes–not you of course, you are too sophisticated)
And since beer is a commodity, all that is left as a differentiator is marketing muscle.
It begs the question, is the entire marketing department at Bud Light run by 21 year old, white males? It would appear so.
Yes, it is good to be provocative, edgy, interesting and thought-provoking–Kenneth Cole does it frequently. But if your marketing messages seems to be pouring gasoline onto a raging societal fire, you aren’t helping your brand or the conversation.
In the spirit of being helpful to Bud Light, here are a few slogans they may wish to try out that are less offensive and more honest:
Bud Light, for a slightly smaller beer belly.
Bud Light: Get that full bloated feeling and only half the buzz!
Bud Light: Because you are the least creative and experiential person in the world.
TJ Walker is a media consultant. You can find him at https://www.mediatrainingworldwide.com 212.764.4955.