Media Training Worldwide

THE PR BATTLE PLAN FOR SPA WARS: THE UGLY TRUTH OF THE BEAUTY INDUSTRY MARCY CLARK OF YELLOW SKY AGENCY ON INSIDE COMMUNICATIONS WITH MIKE BAKO

– Speaking Channel TV’s Public Relations talk-show Inside Communications with Mike Bako has released its latest interview with Marcy Clark, Director of Publicity of Yellow Sky Agency. Ms. Clark sat down with Mike to discuss Yellow Sky’s innovative PR campaign for “The Lash Doctor” Lora Condon’s book Spa Wars: The Ugly Truth about the Beauty Industry.
Due to Lora’s big and colorful personality, Yellow Sky arranged media events at high-end Manhattan salons Downtime Massage and Skincare, Patricia Field Salon, and Arrojo Salon, to give Lora face-to-face time in front of reporters, bloggers, and potential readers. From free beauty treatments, book giveaways, to chatting with beauty-lovers who came to the events, Lora’s personality became as much of a selling point as her new book.
These small and intimate events got the attention of editors from Essence Magazine, Brides Magazine, Vogue, The New York Times, and a popular syndicated radio talk-show. Ms. Clark explained that it’s crucial for Public Relations firms to build face-to-face relationship with press , because it may be difference between having your event make headlines, or not.
“It takes the calls, it takes the events, it takes offering them an exclusive angle or interview. If you’re not being creative, you’re not doing your job,” explained Ms. Clarke.
The full interview is now available to view online. To watch the full interview with Marcy Clark and learn more about Spa Wars: The Ugly Truth about the Beauty Industry, click here: http://vimeo.com/28671678.
About Yellow Sky Agency
Yellow Sky Agency is a boutique communications firm with a clear goal: serve the needs of the principles in the Arts, Lifestyle, and Design Industries. We coordinate with editors, producers, journalists, curators, galleries and museums to maximize our clients’ exposure in the press and on the web. Our successful methodology is based on our personal relationships build over time. For more information, visit www.yellowskyagency.com.
About The Speaking Channel
The Speaking Channel is the home for all things speaking. The Speaking Channel’s newest show Inside Communications invites industry pros to take viewers “inside” the strategies and tactics used to develop campaigns that both meet their client’s objectives and exceed their expectations. To be a guest on Inside Communications, please e-mail [email protected]

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