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McDonald’s Crowdsources Mini Movies to Promote McBites

SOURCE: Mashable

McDonald’s is crowdsourcing 10 mini movies that it will post online in January when it launches McBites.

The fast food chain is offering a total of $35,000 in prizes for consumers who come up with winning ideas for 30-second films about McBites. Creators of the 10 winning ideas will get $250 each. The maker of the top video will get $15,000 and other winning videos will be awarded lesser amounts.

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