A Successful Financial Presentation Part 2
The guidelines I’m going to cover play an important role: they will help you turn all that, dry boring financial data into a great story. Because people react to stories. Certainly, better than data. Data will appeal to analysts, but I’ve found that to engage your audience, you need to put human context into numbers. And even data analysts aren’t just analysts, they’re people. And they are interested in stories about events and people. And how …