Media Training

How should you answer tough and nasty questions that are very mean and vicious? This rattles a lot of people, even seasoned politicians and CEOs of big companies. For starters, when you hear a question that you think is nasty, it means that you have not done your job. Your job is to listen carefully…

“I have a high pitched and squeaky voice. I am tall and gangly. When reporters and journalists talk about me or draw me, they describe me as looking like an ape, and yet I went on to make a few marvelous public speeches and presentations. I even kept this country together during the Civil War.

So how do you answer questions in a media interview? You do not want to sound like a phony baloney politician dodging questions. On the other hand, you cannot just answer them in a straightforward, logical, and linear way either, they way you have always talked to your friends and family. That simply does not

Live interviews are, indeed, better than recorded interviews. This may be counterintuitive: most people, especially novices, erroneously believe that they would be too nervous doing a live interview and a recorded one would be much better. Here is the problem with that: with a recorded interview, you can be great for an hour and say