Media Training

What is the most effective way to communicate during a job interview? For starters, realise the biggest problem that most people have in job interviews is not that they said something stupid or stuck their foot in their mouth- the biggest problem most people have is that they just do not leave any impression on…

Let me ask you: if you call a good friend and leave a message but he or she does not call you back, would you be happy? If you call a client about news that you think is interesting and important to them and they do not call you back, would you be happy? Probably

Let’s say you have a very important business meeting coming up. It is on Thursday and you are speaking to 30 prospective clients. How do you know if the messages you have picked and the way you are presenting them is effective? Well, that is easy! Do not guess or take my word for it,

As president, I did not give many speeches. I did not speak to the media very often. There were tough times and I wanted to give all I could to keep temperatures lower and not exacerbate the situation. But that is not how I was most of my career. From the time that I was