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So how is Ben Bernanke at pitching himself and the Fed, to the press and the American people? – Media Training

So the Fed has its first press conference ever. How did it go? As a communicator, Ben Bernanke deserves a solid grade of B. He was calm, relaxed, and not-rushed and communicated at both the intellectual and emotional levels. Bernanke did a good job of not sounding like an incumbent politician who was trying to

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Sound Bite Control: How to make the most of being quoted in a national story -Media Training

It doesn’t matter if you are interviewed by a reporter for 5 minutes or 50 minutes the goal you should have is to get as many quotes and sound bites into a story as possible. You can enhance your reputation as an industry thought leader by providing the reporter with enough material that they do

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