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Report: Consumers trust branded websites more than ads

Fighting for more content dollars? You just got some ammunition, thanks to a Nielsen report. Branded websites are trusted more than TV ads, banner ads, text ads, online video ads, and ads on social networks, according to Nielsen’s Digital Consumer Report (pdf). Of those surveyed, 52 percent trust content they find through branded websites, compared

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Tweetover: How the world of Sports is being Infiltrated by Social Media

Inside Communications Radio program welcomed Steve Olenski to discuss the world of Twitter and professional sports. With a recent spike in interest and use of Twitter in games and off the field, Steve discussed its impact on the sports and fans. Steve, who writes his own blog, also expands on the future of Social Media

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