Press

Report: Consumers trust branded websites more than ads

Fighting for more content dollars? You just got some ammunition, thanks to a Nielsen report. Branded websites are trusted more than TV ads, banner ads, text ads, online video ads, and ads on social networks, according to Nielsen’s Digital Consumer Report (pdf). Of those surveyed, 52 percent trust content they find through branded websites, compared

Report: Consumers trust branded websites more than ads Read More »

Tweetover: How the world of Sports is being Infiltrated by Social Media

Inside Communications Radio program welcomed Steve Olenski to discuss the world of Twitter and professional sports. With a recent spike in interest and use of Twitter in games and off the field, Steve discussed its impact on the sports and fans. Steve, who writes his own blog, also expands on the future of Social Media

Tweetover: How the world of Sports is being Infiltrated by Social Media Read More »

5 crisis PR lessons from the Goldman Sachs resignation letter

In an Op-Ed in today’s New York Times, Goldman Sachs executive Greg Smith issued a damning resignation letter, in which he says the firm’s culture has deteriorated in his 12 years with the company. The problem, he writes, is that the firm cares more about making money and less about taking care of the customer.

5 crisis PR lessons from the Goldman Sachs resignation letter Read More »

Inside Communications Radio With Mike Bako: Frannie and Jenny

Inside Communications Radio with Mike Bako invited Frannie Mormonstein and Jenny Frank from Spectrum. In this segment, they discussed their article on PR Daily, which concentrated on pitching reporters. They compared pitching reports to being on a date, explaining what reporters expect out of a pitch and which qualities are best to present. They also

Inside Communications Radio With Mike Bako: Frannie and Jenny Read More »

Inside Communications Radio with Mike Bako: Gursharn Kandola

Mike Bako was joined by Gursharn Kandola in the latest installment of Inside Communications Radio. She discussed her article at Social Media Today “How Do You Use Pinterest?” about Pinterest. The interview included her interest in the site, the difference in Pinterest from other social media sites. She explained how its cult following is becoming

Inside Communications Radio with Mike Bako: Gursharn Kandola Read More »

Secrets Of Crowdsourcing Social Conversations: Inside Communications Radio With Mike Bako

Mr. Spiegel recently joined Inside Communications Radio with Mike Bako. In his interview, Richard discussed his article at CommPRO, “Secrets of Crowdsourcing Social Conversations.’ Within the nonstop news media cycle and even more chaotic social media world, businesses look for ways to capture large trending topics. Mr. Speigel states in his article, “Big brands have

Secrets Of Crowdsourcing Social Conversations: Inside Communications Radio With Mike Bako Read More »

Jeremy Lin headline slur was ‘honest mistake,’ fired ESPN editor Anthony Federico claims

By NY Daily News The ESPN editor fired Sunday for using “chink in the armor” in a headline about Knicks phenom Jeremy Lin said the racial slur never crossed his mind – and he was devastated when he realized his mistake. “This had nothing to do with me being cute or punny,” Anthony Federico told the Daily News.

Jeremy Lin headline slur was ‘honest mistake,’ fired ESPN editor Anthony Federico claims Read More »

Jeremy Lin Winning Beyond The Box Score: Mike Bako on America Radio News Network

This is one of the great storylines the NBA has ever seen. The guy is exceeding the freight train of hype surrounding him, as he led the Knicks with 28 points and 14 assists Sunday in a comeback win over the Dallas Mavericks. Mike Bako offers his analysis on America’s News Radio Network.

Jeremy Lin Winning Beyond The Box Score: Mike Bako on America Radio News Network Read More »

Why It Takes More than PR to Rehab a Reputation: Inside Communications Radio

In a radio interview with Inside Communications with Mike Bako, Barb Jones, Senior Director of Communications at Ground Floor Media joined the program. She discussed the role of Public relations and its importance during a communication crisis or media scandal. She elaborated in her interview and article about the importance of going farther than strong

Why It Takes More than PR to Rehab a Reputation: Inside Communications Radio Read More »

Grading Obama’s State of the Union Address: Mike Bako on Wall Street Jouranl Radio

President Obama’s 2012 State of the Union speech could easily have been billed as his rebuttal to the beating he has been taking over the last two months from his would-be Republican challengers on the campaign trail and during their numerous debates. Obama’s State of The Union speech was his attempt to bring back to

Grading Obama’s State of the Union Address: Mike Bako on Wall Street Jouranl Radio Read More »

Did Penn State’s Culture of Loyalty Allow Abuse to Flourish?: Mike Bako on WOR Radio

A Penn State assistant football coach testified Friday that he believes he saw former assistant coach Jerry Sandusky sexually molesting a boy but said he wasn’t 100 percent sure it was intercourse. Mike McQueary, speaking for the first time in public about the 2002 encounter in a Penn State locker room, said he believes that

Did Penn State’s Culture of Loyalty Allow Abuse to Flourish?: Mike Bako on WOR Radio Read More »

Paid Tweets are a Gray Area for Athletes and Celebrities

Source: MSNBC Earlier this month, Philadelphia Eagles quarterback Michael Vick tweeted: “Check these prizes from the McDonald’s monopoly game,” and included a link. Next to the tweet it said “spon,” which I assume meant sponsored. So I called up McDonald’s [MCD 92.58 -0.93 (-0.99%) ] and asked them if they were now sponsoring Michael Vick.

Paid Tweets are a Gray Area for Athletes and Celebrities Read More »

Become a media pro in 20 minutes

Free download for a limited time only [value of

$19.99]

Download E-Book

Get a Free personalized quote now