tj walker

Once you have a media message, you still must answer questions, but how do you do that without losing control of the interview? You don’t want to dodge questions or simply repeat the same message over and over. Members of the media will think you are a moron and will therefore not quote you or…

You want your media message to be engaging and unique. After all, when speaking to the NEWS media, you should have something new to say. It simply won’t do to spout out last year’s marketing slogan and expect a reporter to find that interesting enough to include in a story. When you are testing potential

A good media message addresses problems. What problem are you solving? Reporters are – at their most fundamental level – storytellers, and good stories always contain conflict and problems. What is your problem? More specifically, what is the problem you are solving for other people? If you are in business, what problem do you solve