No, I don’t mean what the toughest question is that a reporter might ask. And I don’t even mean what is the #1 message you are trying to convey. Instead, the big question is “what do you want people to do after they have read, heard or seen your message?” That is the strategic starting…
What is the BIG question you should ask before every interview? Read More »
Look in a mirror. Make sure your hair looks the way you want it to. Make sure nothing is stuck on your teeth. Ensure that your makeup is evenly applied.
What do you do 5 minutes before your TV interview is about to start? Read More »
More and more people are watching TV in HD these days. When everyone is watching all video on an HD screen, what you were on TV or video interviews won’t matter so much as long as you look good in person—because they way people see you on HD TV is very similar to how they
What should I wear for TV/video interviews? Read More »
Media literacy used to mean you could read a newspaper (this thing called paper that had news printed on it) and watch TV newscasts and have some understanding of what is going on. These days, even kindergarteners can do that. To truly be considered media iterate today you must be able to create media in
Are you media literate? Read More »
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