When you are constructing your media messages, make sure to come up with points that are entirely positive about yourself. There will be plenty of other people – competitors or journalists – willing to say negative things about you. You can’t control that, but you don’t have to make your detractors’ job any easier. It […]
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The first thing the average embattled politician or corporate executive does to prepare for a media interview or press conference is to brainstorm with his or her staff to come up with all of the questions reporters might ask. This process might take hours or even days, and it is a complete waste of time!
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You never want to go into a media interview, whether in person or over the phone, without a clear-cut media message in mind. I define a media message as something you can say in 30 seconds that includes the three key points you want to convey to your audience. You have a plan or a
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If you are being interviewed by a television reporter for an edited story, be sure to be a name dropper – just make sure the name you drop is the reporter’s name. For example: “Anne, it was the most terrifying night of my life.” Guess what? Anne Curry of NBC News is more likely to
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