BY TJ Walker I always ask budding gurus, do you want to do this (becoming a guru) the easy way or the hard way? The hard way is trying to market your self directly to consumers as an author or motivational speaker who talks at large public-admission events. The people who do well…
The Chicago-based publisher said 2010 edition will be its last one in print. In a series of blog posts on the Encyclopaedia Britannica website, editors and executives remained optimistic about the decision. “Today is a commemoratory moment at Britannica,” wrote Jorge Cauz, president of Encyclopaedia Britannica, Inc. “We are energized by the fact that our
Encyclopaedia Britannica stops printing, goes digital Read More »
BY TJ Walker For starters, you have to have a passion for a particular subject or niche AND you have to have a passion for telling the world about it—one without the other doesn’t work. For example, you can have a true passion for collecting Indian head pennies; you might even do it 14
In an Op-Ed in today’s New York Times, Goldman Sachs executive Greg Smith issued a damning resignation letter, in which he says the firm’s culture has deteriorated in his 12 years with the company. The problem, he writes, is that the firm cares more about making money and less about taking care of the customer.
5 crisis PR lessons from the Goldman Sachs resignation letter Read More »
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