Open With A Short Answer To A Specific Question Pick One Of Many Questions Eyes On Message Points Never Repeat Negative Words Or Assumptions Move To Message Points Eliminate Complexity Delete Database Of Knowledge I Don’t Know Always Hold Up Questions To Light Rewrite Questions To Suit You Aim For All Three Message Points Positive […]
Answering Media Questions: Open Media Rap -Media Training Read More »
Use your media message to highlight your accomplishments and solutions. What have you actually done? If you landed on the moon, remind people. If you aren’t just a start-up company and have been around awhile, what is your track record? The past often does predict the future. If a reporter asks you about what is
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You want your media message to be engaging and unique. After all, when speaking to the NEWS media, you should have something new to say. It simply won’t do to spout out last year’s marketing slogan and expect a reporter to find that interesting enough to include in a story. When you are testing potential
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A good media message addresses problems. What problem are you solving? Reporters are – at their most fundamental level – storytellers, and good stories always contain conflict and problems. What is your problem? More specifically, what is the problem you are solving for other people? If you are in business, what problem do you solve
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