In every interview you reach a point when you have to give a preliminary, short answer to a question. You answer just enough so that no fair-minded person can accuse you of dodging the question. So what do you do now? You have a choice. You can go more and more deeply into your knowledge […]
Move To Your Message Points -Media Training Read More »
When you are in an interview, avoid repeating any negative words or assumptions used by the reporter. The reporter gets to use any words he or she wants when asking questions, and you get to use any words you want when answering questions. Don’t let a reporter or a talk-show host choose your words for
“I Am Not A Crook” -Media Training Read More »
Britain’s Labor Part leader Ed Miliband could not have produced a worse example of someone staying on their message points if they tried in his recent BBC interview. We tell our clients to develop three message points and stick with them throughout the interview. Pepper in sound bites to make your answers more quotable and
How NOT To Stay On Your Message Points During A Media Interview Read More »
Sometimes a reporter will bombard you with three, four, even five questions in a row. This may be a strategy to rattle you and make you crumble. More often, this is not some grand strategy on the part of reporter. Instead, the questions-in-a-bunch simply reflects the reporter’s disorganized thought process regarding that topic at that
Picking Your Poison -Media Training Read More »
Free download for a limited time only [value of
$19.99]