by TJ Walker A good media message answers the most basic, obvious questions that you think will come up when a reporter interviews you on a certain subject. It’s a good idea to have answers to who, what, where, when, why and how, plus other questions you know will be asked. A good 30- to…
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When you are constructing your media messages, make sure to come up with points that are entirely positive about yourself. There will be plenty of other people – competitors or journalists – willing to say negative things about you. You can’t control that, but you don’t have to make your detractors’ job any easier. It
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The first thing the average embattled politician or corporate executive does to prepare for a media interview or press conference is to brainstorm with his or her staff to come up with all of the questions reporters might ask. This process might take hours or even days, and it is a complete waste of time!
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You never want to go into a media interview, whether in person or over the phone, without a clear-cut media message in mind. I define a media message as something you can say in 30 seconds that includes the three key points you want to convey to your audience. You have a plan or a
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