When you are in an interview, avoid repeating any negative words or assumptions used by the reporter. The reporter gets to use any words he or she wants when asking questions, and you get to use any words you want when answering questions. Don’t let a reporter or a talk-show host choose your words for…
“I Am Not A Crook” -Media Training Read More »
Britain’s Labor Part leader Ed Miliband could not have produced a worse example of someone staying on their message points if they tried in his recent BBC interview. We tell our clients to develop three message points and stick with them throughout the interview. Pepper in sound bites to make your answers more quotable and
How NOT To Stay On Your Message Points During A Media Interview Read More »
Sometimes a reporter will bombard you with three, four, even five questions in a row. This may be a strategy to rattle you and make you crumble. More often, this is not some grand strategy on the part of reporter. Instead, the questions-in-a-bunch simply reflects the reporter’s disorganized thought process regarding that topic at that
Picking Your Poison -Media Training Read More »
Many business leaders in the news do a good job of delivering their message to the media – the first time they speak in the interview. But then they never return to their message during the rest of the interview. What to do? The answer is to keep your eyes on your message – throughout
Eyes On Your Message -Media Training Read More »
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