tj walker

BY TJ Walker   I always ask budding gurus, do you want to do this (becoming a guru) the easy way or the hard way?   The hard way is trying to market your self directly to consumers as an author or motivational speaker who talks at large public-admission events. The people who do well…

BY TJ Walker   For starters, you have to have a passion for a particular subject or niche AND you have to have a passion for telling the world about it—one without the other doesn’t work. For example, you can have a true passion for collecting Indian head pennies; you might even do it 14

BY TJ Walker   It is critically important that you aim to be number one in some niche. Make it specific. “I am America’s Number One Business consultant” doesn’t mean anything and sounds fatuous.   The key is to aim at something specific and create alignment. I looked around at all of my competitors and

BY TJ Walker Can you define what you do in one the three words? If not, you have a big problem. It’s not that you can only do a couple of things well, but what you can’t do is make the rest of the world know you do more than a couple of things well,