TJ Walker

  BY TJ Walker   In the previous chapter, I discuss how you must take PR seriously and even become your own best publicist. And yet some of you reading this don’t believe me. Big mistake! There are many functions of your business that, as you grow, you can delegate to others, such as accounting…

BY TJ Walker Successful gurus, experts and authorities aren’t afraid to ask clients, supporters, prospects and fans for money. And if they are afraid, they do it anyway. Sure, if you are an actor and strike it lucky, you can have your agent ask for money. But for most of us, we will either never

  BY TJ Walker I have to be careful here to not sound like a great big hypocrite (since I am a part of the guru industry), but in general I believe you should be very careful in parting with your money toward anyone who proclaims to be a guru to aspiring gurus. In my

  BY TJ Walker Whether you have a team of a dozen publicists promoting you or you are doing it all yourself, you must become pro-active when it comes to initiating, generating and maintaining your media relations. If you look at the most well-known gurus in your field or any other field, chances are they