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How Coca-Cola has cultivated the biggest Facebook brand page

Media Training /

Source: Ragan.com The “fans-first” strategy that made Coca-Cola the biggest brand on Facebook—with 36 million “likes”—didn’t begin with a huge marketing effort from the global soft drink behemoth. Coca-Cola would have preferred to cultivate the 100-plus fan-created pages across the social platform, cross-pollinate content, and encourage a thousand pages to bloom. Facebook changed all that […]

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AT&T to save $80 million in productivity due to internal social media profiles

Media Training /

Source: Ragan.com “Employee engagement is not just nice to have. It leads to ROI.” That was AT&T Executive Director of Emerging Communications Blair Klein’s response to an audience member at Ragan Communications’ Intranet Summit when asked how to persuade c-suite officers to fork over money for internal social media. AT&T has proved that the return

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Pillsbury video campaign stars the Doughboy and fans’ photos

Media Training /

Source: Ragan.com Think of it as taking the Christmas e-card to the next level. Just before Thanksgiving, Pillsbury unveiled its Memories Made Easy website, which gives users the opportunity to add personal or family photos to a wintry video starring the famous Pillsbury Doughboy. “When we were working on the holiday TV spot, the images

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