For years I have stressed that you should be friendly to your on-air hosts. After all, these hosts have been invited guests in people’s living rooms, bedrooms and offices, sometimes on a daily basis for years. The audience has a bond with the host, not with you. For that reason it is a good idea […]
Befriend Your Host -Media Training Read More »
We mentioned here last week that the number of households with TV has declined for the first time since 1992. I think that number will continue to go down and news today that YouTube will begin renting movies might very well be one of the reasons why. The increased access to movies and TV’s shows
Three days after he announced that American troops had killed Osama bin Laden in Pakistan — President Barack Obama talked with “60 Minutes” correspondent Steve Kroft in the Roosevelt Room of the White House. How did Obama communicate with the American public and how will his message be remembered in 2012 when he runs
Barack Obama on 60 Minutes, Killing of Bin Laden- Media Training Analysis Read More »
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