tj walker

BY TJ Walker   Don’t focus on being simply a keynote speaker anymore than you should focus on being a faxer. Speaking is just one way of conveying your expertise. Focus on finding the mode that helps people the most and that they will pay for.   Too many people focus all of their energy…

BY TJ Walker   If you want to become known as the world’s greatest dentist you had darn well better have a doctor’s degree in Dentistry, preferable from a prestigious university. It won’t matter how many innovations you have in the field of dentistry, you aren’t likely to get much traction in your niche of

BY TJ Walker   This is a delicate matter that brings to mind the cliché “One man’s trash is another one’s treasure.” No one can predict with 100% accuracy what will be interesting and important to millions of people 5 years from now (or even five weeks from now). For example, the first time I

BY TJ Walker   The hardest things for most people to do who want to become experts in a field and make a living form following their passion is defining their niche. If you can’t define your niche or if you pick an awful niche, you won’t do well—it really is that simple.   In