tj walker

BY TJ Walker Many would-be gurus don’t understand business. They think of themselves as above the nitty gritty of mundane matters such as sending invoices and paying bills. After all, they are the best in the world at what they do and shouldn’t have to use their great brains for housekeeping matters like this. Right?…

  BY TJ Walker When most people create a YouTube video from the road or attempt to do a TV interview via Skype, they look and sound awful. Here’s why. Poor lighting. They have lighting behind them or above them and it makes their face look dark. Bad audio. The built-in microphone in most laptops

BY TJ Walker The end goal for all of your social media efforts, PR, podcasting, advertising, book publishing and speaking is getting the phone to ring or your email box filled with non-SPAM. I’m assuming you aren’t running a street side psychic stand or a McDonald’s so you aren’t looking for people to walk into

BY TJ Walker We live in an exciting time where the opportunities for idea entrepreneurs, gurus and experts have never been so plentiful. This is wonderful and great and liberating. Unfortunately, it’s also a trap that many intelligent, passionate and well-meaning would-be gurus can’t figure their way out of. Today’s technology and communication choices are