BY TJ Walker If you are going to be a leader, you’d better have followers. But they can’t be just any followers; they have to be followers who admire and respect you enough to pay something for your time, expertise or products. Marketing expert Seth Godin talks about how you must be the leader of …
BY TJ Walker The only one who says yes to everything is a day laborer. “Yes I’ll cut your grass. Wash your dishes. Shine your shoes.” Obviously, you don’t want to be this character. You want to specialize. Unfortunately, when opportunity knocks and you have mouths to feed, the temptation is to say yes to …
Why it’s important to narrow your focus and say “no” to opportunity Read More »
BY TJ Walker Don’t focus on being simply a keynote speaker anymore than you should focus on being a faxer. Speaking is just one way of conveying your expertise. Focus on finding the mode that helps people the most and that they will pay for. Too many people focus all of their energy …
FOCUS ON CONTENT NICHE, NOT THE DELIVERY MECHANISM. Read More »
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