TJ Walker

Alex Rodriguez Apologizes to Fans | Media Training

The only problem with this apology is that I have no idea what it means. A year ago, Rodriguez claimed he didn’t use steroids during the alleged period of infraction. Now, he says he will “take full responsibility for the mistakes,” but he isn’t specifically acknowledging what the mistakes were. Taking steroids? Lying about it last year? What?

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Gov Scott Walker Flunks Evolution Test | Media Training

However, the problem for Walker is that he started with “I’m going to punt on that one.” That is the equivalent of telling a reporter “You’ve caught me with my pants down and we’ve both know you’ve got me.” That is always a bad answer for a politician because the “punt” word is so quotable. When you say you are “punting” you are using emotion, action, analogy and cliche. You are guaranteeing that reporters will quote you looking foolish-never a good thing for politicians.

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